Four directions for the new TPN homepage
Each page is a complete, live homepage mockup with real copy from the research: the same sections and facts, dressed in four different visual worlds. They're designed on a 1440 px grid and adapt down to tablet and phone; detailed phone design comes once a direction is chosen.
The directions
Every hero tells the same story, the network across the Pacific, in its own style; two of them are live Three.js scenes. All maps are flat and Pacific-centred, so every landing point stays readable, unlike a globe where the ends of the routes disappear over the edge.
What every direction shares
The same content and information architecture, so the choice is purely about look, feel and tone.
Homepage sections
- Header: Home · Network · About · News · email address; condenses on scroll
- Hero: “An undersea network directly connecting Asia to the US”, the shared subline and one button: Explore the network
- Facts: 39,000+ km · 4 fibre pairs · 8 markets · 2026
- About teaser
- Network teaser: Echo, Tabua and Topaz specs in the same five rows, with a map where the hero doesn’t already show one (Open Horizon shows the map alone)
- Key partners & consultants (logo, name, role for each)
- TPN in the news: 3 items plus View all
- From LinkedIn: 3 posts plus View all
- Footer: the four main pages, head office and contact
Facts we corrected from the current site
All copy in the mockups follows a sourced fact sheet. These current-site claims had to change.
| Current site | Issue | Used instead |
|---|---|---|
| “Echo is the world’s longest cable, 16,051 km” | 2Africa is about 45,000 km. The FCC-filed Echo trunk is 16,026 km. | “16,000+ km express route, Singapore to California” |
| First direct US–Singapore cable | Meta’s Bifrost has been live since 2025 | Dropped; we lead with route diversity instead |
| Quote credited to the U.S. DFC | It is from an OPIC release of Nov 2019, with its wording edited | Removed from the homepage. If it’s used elsewhere: original wording, credited “OPIC (now U.S. DFC), November 2019” |
| “SE Asia e-commerce +39% a year to 2029” | No source found; current forecasts are about 13% CAGR | Removed from the homepage |
| Generic claims (“world-class”, “next-generation”, “fastest-growing region”) | Unprovable and used by every competitor | Specific, sourced facts: pairs held, route, status, partners |
Questions for TPN
Needed before build. For now the mockups use TPN’s current wording for each of these.
Network facts
- What exactly is TPN’s access to Topaz: capacity, spectrum or IRU?
- Topaz length: the mockups show about 10,000 km as a placeholder. What is the confirmed figure?
- Tabua wording: “owns one fibre pair” or “holds an IRU on one pair”?
- Sydney landing name: Boora Point (TPN map) or Maroubra (press)?
- Measured or design latency for the key city pairs
- Product list: wave rates, spectrum units, terms
Company
- Founding year: 2016 or 2019?
- Can the DFC financing (up to US$190M, 2020) be mentioned?
- Are Bob Taylor and Nicholas Pavich still directors?
- Real photography: cable ships, landings, NOC, team portraits. Current images are AI-generated.
- Permission to show partner logos, as SVG files